How Fisher & Paykel are tackling transformation and AI for the best brand experiences
A customer-centric business at its core, Fisher & Paykel Appliances is investing in the technology that connects humans and drives better, more transparent customer experience end-to-end. According to Chief Digital Officer, Rudi Khoury, that’s how the company is transforming to meet customer expectations.
As they experiment with AI pilots, Fisher & Paykel are conscious of putting the guardrails in place that will ensure the technology is ethical and safe for the business and customers. Rudi sees a big future for AI across the board: we are still in the very early stages, he says, with multiple generations of AI to come.
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Rudi Khoury
Chief Digital Officer at Fisher & Paykel Appliances
Rudi Khoury is Chief Digital Officer at Fisher & Paykel Appliances. As Chief Digital Officer, Rudi is responsible for accelerating the company's understanding and adoption of technological advances, leading a business unit dedicated to driving their end–to–end digital transformation forward. Prior to this he was Executive Vice President of Marketing & Digital Transformation.