Implementing AI and automation across marketing? It's ok to start small
Embarking on the process to automate marketing and integrate AI into business systems can seem overwhelming. Jon Goh, Head of Marketing Technology & Orchestration at Medibank recommends starting with the four most common and simple use cases. Now the team at Medibank have evolved from automating communications workflows with Marketing Cloud to exploring generative AI to help personalise customer experiences.
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Jon Goh
Head of Marketing Technology & Orchestration at Medibank
Jon Goh is Head of Marketing Technology & Orchestration at Medibank. He leads the Marketing Technology and Orchestration team in the Experience Centre of Excellence who partner with teams across the business to design and deliver digital content, automated customer journeys and data solutions. He is most proud of the fact that his team is a wonderfully diverse bunch – from data analysts to platform architects and digital content producers. Jon's team uses their different skillsets daily to deliver seamless content experiences for their members.