The unmet potential of generative AI for business
SVP of Innovation, AI and Customer Advisory, Rowena Westphalen shares insights on how AI is disrupting traditional business models, the importance of aligning AI initiatives with strategic goals, and how AI can drive new revenue streams. As organisations move from a product-centric to a customer-centric strategies to nurture growth, they are leaning into technology to drive insights and ultimately, new revenue streams.
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Rowena Westphalen
SVP Innovation, AI and Customer Advisory at Salesforce
Rowena Westphalen is SVP Innovation, AI and Customer Advisory at Salesforce. She is a leader focused in customer experience, AI, and technology. Rowena is passionate about ethical AI, innovation, and the power of businesses to improve the state of the world through integrated philanthropy. She believes that frictionless customer-centric experiences, combined with seamless employee experiences supported by AI, are the key to unlocking value, productivity, and differentiation in today's volatile business world. Rowena leads a team of business advisors, solution engineers, and architects partnering with customers to unlock customer-centric digital transformation at scale.