How do we turn AI disruption into opportunity? Start by 'Crossing the Chasm' with Geoffrey Moore
With over three decades of experience analysing technology adoption, Geoff shares insights from his book Crossing the Chasm and his recent white paper collaboration with Salesforce ANZ CEO, Frank Fillmann. He offers key thought-starters for executives determining where AI should fit in their 2025 operating plans.
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Geoffrey Moore
Author, consultant, keynote speaker
Geoffrey Moore is a best-selling author, renowned speaker, and trusted advisor with over 35 years of experience in the high-tech sector. He is best known for Crossing the Chasm, a go-to-market playbook that has sold over a million copies and remains essential reading for entrepreneurs. Moore has published seven best-selling books on disruptive innovation, including Zone to Win, developed with Salesforce and Microsoft. As a keynote speaker, he delivers 20–40 talks annually, shaping how industries understand emerging technologies. He advises top tech firms like Salesforce, helping them navigate strategy, thought leadership, and organisational challenges.