Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.
Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.
Prepare, enrich, and validate your data with a data harmonisation and governance source of truth.
Leverage Tableau for limitless data exploration of your marketing and business data.
Perform analysis on clean, unified data sources from Marketing Cloud Intelligence and blend with additional non-marketing data to gain broader insights.
Scale marketing's insights and impact across your company.
Marketing analytics helps marketers collect marketing data, analyse that data, and find valuable insights that support business objectives.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of performance.
There are many benefits of marketing analytics tools, including, but not limited to: maximising marketers' time and budgets, helping marketers better connect with customers, and providing insights to help marketers grow their business’ revenue.
The right marketing analytics tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.