Marketing Cloud, Trailhead...
Address changing times with relevant, empathetic digital marketing.
WHAT IS MARKETING CLOUD
Speak to customers with the right message, in the right tone, at the right time.
Know the customer.
Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.
Personalise with intelligence.
Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalised communications in a trusted way.
Engage across the entire journey.
Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale.
Analyse the impact.
Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360. Then, take action on those insights and deliver data-driven, personalised experiences across every stage of a customer's relationship with your brand.
MARKETING CLOUD PRODUCTS
Create a seamless experience across every customer touchpoint with integrated marketing tools.
Journey Builder
Build 1-to-1 customer journeys across all channels and departments.
Email Studio
Build personalised email campaigns with the world’s #1 email marketing platform.
Audience Studio
Capture and activate data from any source on a unified data management platform (DMP).
Mobile Studio
Personalise mobile interactions including SMS, push notifications, and chat messaging.
Social Studio
Listen, publish, and engage with your customers across social media channels.
Advertising Studio
Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Datorama
Use one platform for all your marketing data, investments, KPIs, and decisions.
Interaction Studio
Visualise, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
Data Studio
Power your marketing with data from the world’s most trusted premium data ecosystem.
Pardot
Unite marketing and sales on a single platform for B2B marketing automation.
64%
Consumers and business buyers who say companies need cutting-edge digital experiences to keep their businesses
CUSTOMER SUCCESS SPOTLIGHT
Cotton On Group is a Trailblazer.
“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.”
Join the world’s most innovative brands.
Join the world’s most
innovative brands.
See why Salesforce is named a leading solution for marketers — again and again.
MARKETING RESOURCES
Get marketing resources to build great experiences — and your career.
REPORT
4,100 marketers weighed in on what’s working — and what’s not in the fifth edition of the State of Marketing Report. See what they said.
e-book
Partnership
Discover the integration of Salesforce Marketing Cloud and Google Analytics 360.
See how the Salesforce Platform delivers the power to take marketing even further.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
