Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.
Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalised communications in a trusted way.
Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale.
Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360. Then, take action on those insights and deliver data-driven, personalised experiences across every stage of a customer's relationship with your brand.
Capture and activate data from any source on a unified data management platform (DMP).
Personalise mobile interactions including SMS, push notifications, and chat messaging.
Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Visualise, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
64%
Consumers and business buyers who say companies need cutting-edge digital experiences to keep their businesses
“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys.”
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