Self-service apps put power in the hands of customers and agents.


Financial Services


As 88 years in business proves, Farmers Insurance® values customer service. Now, one of the nation’s largest insurance groups is further empowering its agents and offering greater self-service capabilities to millions of customers.

The Farmers® Customer Self-Service (CSS) app, built on Salesforce, offers customers the ability to view their policy documents, pay premiums online, and complete other tasks such as access their proof of insurance. Millions of Farmers Insurance customers can complete these tasks via their device of choice.


Our efforts in the area of technology innovation are driven by a commitment to improve the customer experience at all points of engagement, and we are continuously looking for new ways to meet the changing needs of our customers.”

The CSS app also features the Farmers Enterprise First Notice of Loss (EFNOL) tool, which streamlines the reporting of claims, making the process simple, seamless, and efficient. After reporting their claims, customers can also use EFNOL to schedule needed services, such as rentals and emergency assistance. The EFNOL tool, which was rolled out to Farmers Insurance agents and customers, has received very positive feedback. Farmers Insurance continues to improve the app to meet the needs of its customers.

“Our efforts in the area of technology innovation, like EFNOL for example, are driven by our ongoing commitment to improving the customer experience with Farmers,” said Amanda Reierson, Head of Digital. “Technology will never replace the importance of human interaction, and the relationship between a Farmers agent and the customer remains paramount.”


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