Get started with the
#1 Agentic CRM
Your agents, your team, your data — working together so every customer interaction reflects your business at its best.
Get started with the
See what’s possible when every part of your business works together
Slack
People and agents, working as one.
Sales
Pipeline that runs itself.
Service
Great service, always-on.
Marketing
Marketing that knows your customer.
Commerce
Every storefront, built to sell.
Small business
Small business, big ambition.
Agentforce
Agents that resolve work end-to-end.
Customer 360
One record, every customer, see it live.
Data 360
Every source, unified in real time.
Tableau
Answers, not just dashboards.
Salesforce Platform
One platform. No compromises.
Customers of every size, business, and industry succeed with Salesforce
Salesforce powers the Agentic Enterprise
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on decisions only they can make.
Platform
Enterprise intelligence runs on core systems
Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on.
Welcome to the Agentic Enterprise
Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale — so humans can do what they do best.
Enterprise intelligence runs on core systems
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on the decisions only they can make.
AIforce
The harness that lets any agent work inside Salesforce data, rules, and permissions from wherever teams already choose to work.
Agentforce
The platform for building and running agents.
Customer 360
The application layer of business rules, workflows, semantics, and operating logic. It’s how AI understands not just the business data, but how the business actually works.
Data 360
Federates, integrates, and harmonises enterprise data so agents have trusted context to work from.
Learn more about the Agentic Enterprise
Guide
Become an Agentic Enterprise: A step-by-step guide
Learn more about Agentforce
Report
The Agentic Enterprise Index
Learn more about Agentforce
Report
State of Agentic AI
Learn more about Agentforce
No credit card needed · No software to install
Get a head start on building your Agentic Enterprise
Experience the full power of the Salesforce Platform to build apps, connect data, and create AI agents—all on one trusted, open foundation.
Live Interface
An agentic coworker anywhere you work
Powered by Headless Toolkit, AIforce brings Salesforce to any interface, with the trusted context, semantics, and workflows that run your business — whatever AI you use, wherever you work, whether Claude, Coworker, Slack, or Teams.
The live interface for Salesforce
AIforce transforms the Salesforce you already have into a live, intelligent interface — dynamically bringing together your data, apps, workflows, and business context for the work at hand.
AIforce, at work today
Choose from ready-to-use experiences that bring Salesforce into the interfaces where work is already happening.
Agentforce Coworker
Your AI teammate, right inside Salesforce. Agentforce Coworker reasons across your accounts, activity, and history to surface insights and take action — all within your existing Salesforce permissions and business rules.
Headless Toolkit
Build your own AIforce experience. Use Salesforce MCPs, APIs, plug-ins, skills, and developer tools to bring Salesforce into any AI, agent, application, or custom interface — grounded in the same trusted Salesforce architecture.
Claudeforce
Put Salesforce to work inside Claude. Salesforce in Claude combines a prebuilt Salesforce MCP server with 37 ready-to-use sales skills, from prospecting to pipeline hygiene — bringing Salesforce context and actions directly into Claude without complex setup.
Slackforce
Turn Slack into a live, multiplayer interface for Salesforce. Slackforce brings Salesforce context and intelligence into every conversation and workflow, with interactive Surfaces your team can explore, collaborate on, and act on together in real time.
See AIforce in action
Guide
Your Guide to the Headless Toolkit
Learn more about Agentforce
Event
AIforce Keynote: Anywhere Humans and Agents Work
Learn more about Agentforce
Guide
Guide to Agent, App, and Headless Development
Learn more about Agentforce
Ready to take the next step with AIforce?
Digital Workforce
Deploy trusted agents that act with purpose
Deploy an infinitely scalable workforce that reasons, acts, and improves processes across every corner of your business, 24/7. One that’s trained on your data. Built for your industry. And governed by your rules.
System of Work Stat
16
x
faster delivery of agents
Source: Valoir independent analyst report
Agentforce delivers trusted results. Every time.
Agentforce is the AI agent platform that delivers 24/7 autonomous support at enterprise scale. Lose the rigid chatbots and hold times. Extend agents anywhere customers are: On the web, on the phone, or in apps. Let humans do what they do best, and let Agentforce do the rest.
Learn more about the Agentforce Platform
Agentforce Voice
Agentforce Voice brings natural, context-aware conversations to every phone call, app, and chat window - built on the CRM data that powers your business, at a scale only Salesforce can deliver.
Agent Script
Agent Script gives builders precise control to create business-ready agents that deliver reliable results.
Multi-Agent Orchestration
Build a collaborative AI agent team that works together to solve complex problems faster. With intelligent task routing, you can ensure the best-fit agent provides the best possible response, every time.
Learn more about Agentforce
Guide
The Grown-Up’s Guide to Operating an Agentic Enterprise
The Grown-Up’s Guide to Operating an Agentic Enterprise
Guide
A Practical Guide to Reliable AI Agents That Work
A Practical Guide to Reliable AI Agents That Work
Demo
See how you can build your own Agentforce Agents
See how you can build your own Agentforce Agents
Ready to take the next step with Agentforce?
Apps, Semantics & Workflow Intelligence
Ground agents with built-in rules, workflows, and data
Customer 360 knows how your business runs. Its proven business logic, workflows, and processes mean every action an agent takes is one your business already trusts.
System of Work Stat
33
%
increase in employee productivity
Source: 2025 Salesforce Success Metrics Global Highlights
Where teams work, agents work too — closing deals, resolving cases, driving revenue
Customer 360 apps help agents and humans drive end-to-end value for every line of business — front office and back — from sales, service, and marketing to supply chain, finance, and operations.
Find the right solution to grow your business.
Find solutions tailored to your industry and business size
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
Communications
Supercharge your B2B and B2C communications experiences with humans and agents working together.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Salesforce gives us the insights we need to keep delivering a high level of service and support to our customers.
Levi HessellRegional Wholesale Manager, Coffee Supreme
Salesforce supports our vision to build connected and seamless journeys across all touch points, so whenever you interact with MECCA you get a consistent experience.
Elena LittleGeneral Manager of Omnichannel Product and Experience, MECCA
Keep up with the latest in CRM with guides, research, and insights
Guide
The Beginner’s Guide to CRM
The Beginner’s Guide to CRM
Demo
Experience Salesforce with an interactive demo
Experience Salesforce with an interactive demo
Article
Why CRM is essential for the Agentic Enterprise
Learn more about Agentforce
No credit card needed · No software to install
Get started with an all-in-one CRM
Connect marketing, sales, service, and commerce on one platform and boost collaboration in Slack with an easy-to-use suite that adapts to your needs.
Integration, Federation, and Harmonisation
Give every agent complete business context
Data 360 connects your systems, manages your data, and unifies customer context — creating trusted business context for every human and every AI agent.
System of Context Stat
30
%
reduction in call handling time
Source: Volkswagen customer story
Delight customers anywhere with trusted enterprise context
Turn unified data into action on any platform. Data 360 connects your business’s data so people and agents can put it to work — across workflows, analytics, and apps.
How Data 360 activates trusted data everywhere
Informatica
Informatica from Salesforce delivers agentic and headless data management, governed metadata, and AI-ready pipelines across any cloud. Powered by Claire AI, it turns trusted, connected data into ready-to-use intelligence anywhere.
Data 360
Teach your AI how your business actually works. Data 360 takes your structured records and unstructured files and enriches them into structured context. This eliminates AI hallucinations, reduces model processing costs, and ensures AI agents execute tasks using your actual business rules.
Tableau Semantics
Tableau Semantics is the AI-powered semantic layer built into Data 360 and Tableau Next, letting you define data models once with AI-assisted modelling, then activate trusted, governed insights everywhere via any agent or app.
Salesforce Guardian
Salesforce Guardian is Salesforce’s suite of data security, privacy, and resilience add-on products that protect your org — simplifying compliance, strengthening security posture, enabling proactive threat detection, and governing structured and unstructured data.
Mulesoft
MuleSoft’s Anypoint Platform lets you build reusable APIs to connect any system, app, or device — unlocking data, automating workflows, and now governing AI agents at scale via Agent Fabric, all with built-in security.
Agent Fabric
MuleSoft Agent Fabric is an enterprise agent control plane that discovers, orchestrates, governs, and observes any AI agent regardless of where it’s built — turning scattered, unmanaged agents into a secure, coordinated network built on MuleSoft.
The shopping habits of tomorrow will be very different from those of today. We need to prepare for that future now or risk being left behind.
Gordon SquireChief Financial Officer, dusk
Discover the latest from Data 360
Playbook
The fast-start playbook to Data 360 ROI
Learn more about Agentforce
Guide
Data Strategy Guide: How to Transform Information into Innovation
Learn more about Agentforce
Blog
Is Your Data Ready for Agents? 5 Ways To Tell
Learn more about Agentforce
Ready to take the next step with Data 360?
Salesforce is open to every human, agent, and platform
When you build on Salesforce, you’re connected to the apps your business depends on, the infrastructure you’ve invested in, and the partners who know how to bring it all together.
Salesforce Headless Toolkit
Bring Salesforce to every agent, app, and experience
Salesforce becomes available wherever users build and work, grounded in your business logic and governed everywhere.
Integrate with your AI of choice
/Build
Build with any coding agent
Connect tools like Cursor and Claude Code directly to Salesforce with native MCPs, APIs, Skills, and CLI commands.
<Deploy>
Deploy anywhere users work
Deploy experiences across every surface. Build once and deliver to Slack, web, mobile, and third-party apps and agents without rebuilding for every channel.
{Govern}
Govern with inherited trust and security
Extend Salesforce with enterprise-grade trust built in. Every experience inherits identity, permissions, compliance, observability, and secure real-time data access.
We chose Salesforce because of the power of the platform. That platform is expansive. That platform is trusted. That platform allows us to innovate very quickly across all of our customer bases.
Anthony MoisantChief Information Officer and Chief Security Officer, Indeed
AgentExchange Marketplace
Everything your agents need in one place
AgentExchange is your unified marketplace to discover, buy, and deploy agents, apps, and capabilities from any surface. Bring first-party Salesforce skills and plugins into Claude, Codex, or Cursor. Or, connect third-party MCP servers directly into Agentforce or Slack.
Connect and integrate the apps you already use with Salesforce
Most enterprises don’t suffer from a lack of AI options; they suffer from a lack of coherence. AgentExchange brings that coherence to the vast Salesforce ecosystem by unifying apps, agents, and integrations in a single, enterprise‑grade marketplace. That shift from fragmented experimentation to fully governed, ecosystem‑wide deployment is what will separate AI leaders from laggards.
Frank Della RosaResearch VP of SaaS, Business Platforms, and Industry Cloud, IDC
Driven by our values
We believe values create value
Our core values guide everything we do as a company and as people. Our mission is to bring out the best in one another, deliver success to our customers and inspire the entire industry through our actions.
Trust
Trust is our #1 value. We build trust by leading with ethics and through the integrity of our technology.
Customer Success
We focus on helping our customers achieve success, to earn their trust and become a valued partner.
Innovation
We make products that are easy-to-use, integrated, scalable, and deliver fast time to value.
Equality
We’re better together. We aim to create a more inclusive workplace, and equitable world.
Sustainability
We are committed to sustainability and use the full power of Salesforce to help our customers achieve their environmental goals.
Business is the greatest platform for change
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world, investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Meet the customers who are building their Agentic Enterprise
With people, agents, data, and apps working together, our customers are saving time, accelerating growth, and strengthening customer relationships.
Fisher & Paykel resolves issues faster from self-service to the field as an Agentic Enterprise
.
Fisher & Paykel resolves issues faster from self-service to the field as an Agentic Enterprise
Fisher & Paykel resolves issues faster from self-service to the field as an Agentic Enterprise
Summary
Customers get step-by-step guidance, faster answers, and seamless self-service through natural conversations grounded in trusted product knowledge.
About
Fisher & Paykel designs premium home appliances that bring innovative cooking, cooling, and laundry solutions to homes worldwide.
Salesforce products used
One NZ makes plan changes fast, easy and convenient with Agentforce
.
One NZ makes plan changes fast, easy and convenient with Agentforce
AI agents provide a self-service, digital-first way for customers to pick a new plan.
Summary
One NZ set out to simplify their prepaid offerings and migrate hundreds of thousands of customers to seven improved plans. With Agentforce, existing customers can easily understand and pick a new plan on-demand.
About
One New Zealand (One NZ) is the second-largest telecommunications provider in New Zealand, providing mobile and broadband services for consumers and businesses so they can stay connected.
Salesforce products used
PepsiCo builds an Agentic Enterprise with the Salesforce Platform
.
PepsiCo builds an Agentic Enterprise with the Salesforce Platform
A deeply unified solution for apps, data, and AI make distribution and support seamless.
Summary
PepsiCo products are enjoyed in over 200 countries and territories globally. With Salesforce, they optimise support, distribution, and marketing to deliver personalised service at scale.
About
PepsiCo is a leading food and beverage company with 320,000 employees and nearly $92 billion in revenue. They make, move, sell, and deliver a diverse portfolio of brands enjoyed by consumers worldwide.
Salesforce products used
Good360 routes disaster recovery donations 3x faster with Agentforce
.
Good360 routes disaster recovery donations 3x faster with Agentforce
AI agents help them distribute more unused goods and lower their carbon footprint by up to 20%.
Summary
Good360’s manual processes slowed their ability to distribute essential goods to communities in crisis. Agentforce will speed up distribution and automate donation matching for greater impact.
About
Good360 is a nonprofit organisation on a mission to close the need gap. They work with corporate donors and nonprofit partners to put essential items like clothing and household items to great use.
Salesforce products used
Siemens transforms sales through data, AI, and trusted partnerships
.
Siemens transforms sales through data, AI, and trusted partnerships
AI agents personalise follow-up on 100% of leads, helping win new customers and drive revenue.
Summary
To capitalise on industrial digitalisation, Siemens built a cohesive go-to-market approach across seven business units. With unified data and Agentforce, Siemens is transforming their go-to-market with Salesforce as a trusted partner.
About
Siemens AG is a global leader in electrification, automation, and digitalisation across industry, infrastructure, transportation, and healthcare.
Salesforce products used
SharkNinja builds loyalty through stellar shopping experiences
.
SharkNinja delivers always-on support, easy setup, and more items per cart
AI agents personalise follow-up on 100% of leads, helping win new customers and drive revenue.
Summary
SharkNinja needed to unify disconnected systems to serve its growing global markets. With Agentforce, they deliver always-on, guided support. Customers get real-time answers, product recommendations, and step-by-step unboxing instructions, with agents handling 20K chats/week.
Salesforce recognised as a Leader across 397 G2 Grid® Reports
Salesforce leads the categories that define enterprise AI, from AI agent builders to customer support agents to AI SDRs. Independent analyst recognition reflects what enterprises rely on every day: a platform proven across SMB, mid-market, and enterprise.
Your Agentic Enterprise deep dive starts here
Learn new skills
Learning on Trailhead
Skill up for the Agentforce era with Trailhead
Skill up for the Agentforce era with Trailhead
Trailhead
Earn Agentblazer Status. Build the future.
Earn Agentblazer Status. Build the future.
Trailblazer Community
Collaborate with Salesforce customers, partners and product experts.
Collaborate with Salesforce customers, partners and product experts.
Agentblazer Community
Join the #Agentblazer movement today in Slack.
Join the #Agentblazer movement today in Slack.
Attend an event
Dreamforce 2026
Stream sessions, industry and product keynotes, and more
Watch now: Dreamforce 2026
Webinars
Explore upcoming and on-demand webinars
Learn more: Upcoming and on-demand webinars
Salesforce Events
Find an event near you
Learn more: Find an event near you
Salesforce+
Watch live and on-demand event streams
Learn more: Live streaming and on-demand events on Salesforce+
See what’s new
Guide
Become an Agentic Enterprise: A step-by-step guide
Get the guide: Become an Agentic Enterprise: A step-by-step guide
Blog
Beyond efficiency: How to use AI to innovate and grow
Learn more: Beyond efficiency: How to use AI to innovate and grow
Guide
A practical guide to reliable AI agents that work
Guide: A practical guide to reliable AI agents that work
Newsletter
Get the latest research, industry insights, and product news delivered straight to your inbox
Sign up now: Newsletter
Get started with the #1 Agentic CRM
No credit card needed · No software to install
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Frequently Asked Questions
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications, powered by agentic AI and data. This enables every department to work as one, including sales, service, marketing, commerce, and IT.
Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
You can learn more about what Salesforce is and what Salesforce does by visiting our official resources.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI (part of our Agentforce technology) is used to:
- Automate complex workflows like lead qualification or service case resolution
- Predict business outcomes, such as identifying deals that are likely to close
- Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
Yes, Salesforce offers a free CRM suite with sales, service, and marketing for a maximum of two users. This free CRM can help your business establish a system to help you grow without committing to a paid plan. For many teams, it’s the next logical step beyond spreadsheets and disconnected docs.
Yes. As part of our Marketing Cloud Engagement suite, we offer an email marketing platform. This tool connects your CRM data to your marketing emails, allowing you to send more personalised emails and automate parts of your customer journey. On top of this, it has templates, drag and drop editors, testing tools, and detailed performance reports.
Salesforce supports every type of business that engages with customers. We also have products for specific industries, including those that are more heavily regulated.
Some of the key industries Salesforce supports in Australia include: