This week represents a milestone for the company formerly known as Demandware, a Salesforce Company – we are now Salesforce Commerce Cloud, the newest Cloud in the Salesforce Customer Success Platform!
The official unveiling is taking place this week at Shop.org in Dallas, and will continue next week at Dreamforce 2016, where Salesforce Commerce Cloud will be introduced to the Salesforce community via a keynote presentation (October 6, 1pm in Moscone West) and several breakout sessions featuring our thought leaders and leading retailers. Check out the Commerce Cloud breakout track for dates and times.
We are clearly living in the age of the customer, which has created the need for engaging, intelligent, personalized buying experiences across all channels, including the store. As part of the Customer Success Platform, retail brands on the Salesforce Commerce Cloud can transform how they connect with their customers at every step in the journey: from discovery, engagement, and transaction to analytics, community and service. Now, brands in all industries can deliver digital commerce across web, mobile, social, and in-store to make the entire experience smarter, more personal, and more engaging.
To meet consumers’ ever-increasing expectations, Salesforce is integrating capabilities that make shopping across channels hassle free, fun, and personal. Two examples:
Frictionless checkout with Apple Pay for the web - Salesforce Commerce Cloud is among the first digital commerce solution to support Apple Pay for the web, which means our customers can offer secure, single-touch checkout. This is a watershed event for mobile commerce, which has been hampered by frustrating multi-step checkout processes.
Commerce Cloud Einstein - Leaders in retail will be defined largely by the degree of relevancy and 1:1 personalization of their interaction with consumers. To that end, artificial intelligence is embedded in the Salesforce Platform, and we have built intelligence directly into the Commerce Cloud. The capability yields personalized on-site product recommendations and personalized email; Avenue Stores, Skis.com and Icebreaker are just a few of the retailers seeing uplift in revenue with predictive intelligence. (Einstein will be formally introduced and will be a key theme throughout Dreamforce.)
As Commerce Cloud comes together with other Salesforce Clouds, retailers can leverage all the capability to engage with customers in whole new ways. For example, Marketing Cloud drives shoppers to points of commerce, and Service Cloud provides service to consumers before, during and after a sale.
I couldn’t be more excited about the opportunities that lie ahead not only for Salesforce Commerce Cloud but also for our current and future customers, as we accelerate our mission to transform commerce.
If you are attending Shop.org this week, be sure to stop by Booth 8000 and check out some cool demos of predictive intelligence and Commerce Cloud Store, our mobile first point-of-sale and store operations solution. And make sure you’re at our booth on September 27 at 5pm for a champagne toast, featuring Commerce Cloud and Salesforce senior leaders, in celebration of our transition to Salesforce Commerce Cloud.
About the Author
Jeff Barnett is CEO of the Salesforce Commerce Cloud, formerly Demandware. Previously at Demandware, he was Executive Vice President and Chief Operating Officer, a post he held since January 2013, and Executive Vice President of Field Operations, since joining the company in 2005. Prior to Demandware, he served as Vice President of Sales for Europe, Middle East and Africa of Siebel Systems Inc., and earlier, he was Managing Director, International Operations, and Vice President, International Sales and Marketing of eDocs Inc. Before joining eDocs, he held leadership positions at Kenan Systems Corp., and TRW Inc. Jeff holds a B.S. in Computer Information Systems from Colorado State University, and an M.B.A. from the MIT Sloan School of Management. He has been on the Board of Directors of Apperian since 2012.