Brian is Salesforce's Global Innovation Evangelist. He's also an 8x best-selling author, international keynote speaker, and digital anthropologist. At Salesforce, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation.
Editor’s Note: This article was originally published in TechCrunch on 02/18/21 If 2020 was the year that forced the acceleration of digital transformation, this year will be the year that tests which companies…
When I joined Salesforce in early 2020 as Global Innovation Evangelist, my focus was helping companies accelerate digital transformation and innovation initiatives. The goal was to help executives explore the art of the…
Retail can’t seem to catch a break. With the “retail apocalypse” and now COVID-19, retail innovation isn’t what it used to be. But, “thinking like a retailer” isn’t going to automagically reveal the…
At the heart of CRM is the word relationships. But when it comes to digital transformation (DX), many organizations often placed too great an emphasis on the digital side of change. According to…
