
Shoppers Call the Shots in Retail Now, Our Holiday Results Show
Consumers want flexible return and fulfillment options — and will wait patiently for discounts.
Caila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
Consumers want flexible return and fulfillment options — and will wait patiently for discounts.
Our holiday shopping forecast is clear: Consumers are shopping more online, but spending less — and they’re looking for more bargains.
Retailers are looking to pull demand forward as the industry heads into the holiday season.
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As you round out your 2021 commerce plan, break down the barriers between your physical and digital experiences. Read this and other insights learned from the 2020 holiday season.
Shoppers across the globe spent a record $270 billion online this Cyber Week, outpacing bullish projections.
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