![Caila Schwartz of Salesforce](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/CailaSchwartz-headshot.jpg?w=883)
Caila Schwartz
author title Director, Consumer Strategy & InsightsCaila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
We’ve made five predictions on key trends that will help you plan for a successful 2020 holiday shopping season.
Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains amidst the COVID-19 pandemic. See the data.
All aspects of the global economy are upended, so it is necessary to benchmark metrics against your industry peers today, in real-time if possible.
Plus More Insights From the Q1 Shopping Index
Retail is being impacted dramatically around the globe — read our detailed analysis regarding digital commerce in Q1 2020.
Brands and retailers saw digital revenues grow by 14% year-over-year (YoY) in Q4, fueled by substantial growth in digital traffic.
You’ve likely read the big headlines throughout the holidays — here's why the 2019 shopping season was undoubtedly unique.
![Cyber Monday Flash Report](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/cyber-monday-holiday-flash-report-1.jpg?w=500)
Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B
Brands and retailers have a lot to be grateful for this Cyber Week. Check out the Cyber Monday results to learn why.
We saw the biggest U.S. Black Friday yet, as shoppers proved buying confidence is strong despite market noise. See the Black Friday results.