Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Higher conversions. Lower operational costs. More efficiency. These goals have always been paramount for commerce teams. But now that we’ve entered a new era of AI-fueled shopping, businesses need to fundamentally rethink how…
Learn how leaders are building ecommerce systems that are adaptable, data-driven, and future-ready.
New business owner? These free commerce courses teach essential skills and knowledge to succeed.
See how a storefront builder template can help you simplify your online shop in this quick guide.
We found the best ideas to sell your business online — find out how to max out your commerce shop.
By learning the different types of ecommerce, you can grow your business in ways you didn’t even know existed.
At a time when so much of your business is outside your control, there are ways to help cut operational costs and protect profit margins.
Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with…
Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about…















