Lauren Wallace
Sr. Editorial Lead, Commerce Cloud
My background
I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
My expertise
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
When I'm not working
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Lauren's latest articles
Blog
A connected portal allows you to provide self-service, increase revenue, and improve patient outcomes.
Blog
Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
Blog
The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why
The MVP strategy is one of the fastest ways to get a commerce experience up and running. Learn how to do it right.
Blog
Is It Better To Buy or Build Your Ecommerce Platform?
It doesn’t have to be one or the other. Many brands have a range of options depending on their needs.
Blog
3 B2B Ecommerce Strategies That Win Executive Buy-in
Eighty-nine percent of B2B decision makers attribute expected business growth to digital commerce success. Here’s how to get the C-suite onboard.
