Lauren Wallace, Author - Salesforce

My background

I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.

My expertise

Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.

When I'm not working

You can typically find me at a beach, park, or coffee shop somewhere in San Diego.

Lauren's latest articles

Illustration of a person standing on a ladder to add products to a product listing page on a computer screen, with a credit card and full shopping cart nearby.

Blog

5 Strategies To Make Your Product Listing Page a Bestseller

A successful product listing page makes shopping easy and inviting. How do you create one? It’s all about how you present your products and pricing.

An illustration of a woman holding a phone and a credit card: Ecommerce content marketing

Blog

How To Write Ecommerce Content That Makes Shoppers Want To Buy

An estimated 24 million ecommerce sites are vying for shoppers’ attention — and wallets. Here’s how to write ecommerce content that resonates and converts.

A person sits at a desk and views consumer products on an ecommerce website: illustration of a headless website.

Blog

Overwhelmed by Headless? 3 Steps to Implement It in Stages

Break your headless commerce project into smaller phases for faster ROI and fewer headaches.

A photo of the shopping cart icon used in a composable storefront.

Blog

If You’re Embracing Headless Commerce, Don’t Overlook Your Digital Storefront

A composable storefront is more flexible and scalable than ever. Here are some ways to get yours up and running while keeping costs down.

Photo of a customer service agent on a call: retail returns

Blog

Here’s How to Lower the Cost of Your Post-Holiday Retail Returns

Returns are a friction point for customers and retailers alike, but you can turn every return into an opportunity by following these steps.

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