The sunny summer months are a perfect time to increase your productivity at work without spending an exorbitant amount of time there.
In the U.S., we tend to correlate longer working hours with greater productivity and efficacy in a business.
However, spending more time at work may not really be...
Marketers know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys.
But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have a wealth of traditional...
Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement.
Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation...
Today, the equality movement is everywhere you look. Customers and employees want to do business with — and work for — equality-driven companies.
In fact, 80% of business professionals believe companies have a responsibility to go beyond profit to make an impact on society, according to a report...
"Consumers don’t care about you at all. They just don’t care. Part of the reason is, they’ve got way more choices than they used to — and way less time.
The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built... is, is it...
Majestic waterfalls. Sequoia groves. Red mountain ranges. You may have seen the U.S. National Parks imagery in our new ad campaign and on our website.
Here are a few key reasons why we at Salesforce feel so strongly about the National Parks that we incorporated them into our company's...
If you want to grow your career, you're going to face the not-so-enjoyable hurdle of job interviewing.
According to Katie Smith, CEO of career development firm Careerable, people rank job interviews near getting a cavity filled, in terms of stress level.
Getting a cavity filled = miserable.
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book.
You might know Joel from his excellent presentations at worldwide marketing conferences . . . or...
Believe it or not, we're almost six months into 2017.
As we look ahead to our marketing plans for the last two quarters of the year, you're probably starting to think about:
Holiday messaging (yep... that time of year will be here before you know it).
How to meet your marketing goals while still...