Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
Salesforce industry experts share how to get ready for the future of retail in the next twelve months.
We are proud to announce the 2020 winners of our Salesforce AI Research Grant. Each of our winners will receive a $50K grant to advance their work and help us shape the future of AI.
Building apps using drop-and-drag functionality has saved businesses time in training and development as they prioritize serving customers in a challenging year.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
Truist took advantage of artificial intelligence to tame a pandemic-spiked call volume 700x above average.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
