A Look Back: B2B Commerce Trends in 2019 (And What's in Store for 2020)
B2B commerce professionals are undergoing a reinvention — to focus more on digital customer engagement and service along with sales. Against this backdrop, let's look back at 2019 and forward to 2020.
How To Manage All Aspects of Your Partner Ecosystem
Partner relationship management (PRM) applications are integrating with CRM to manage all aspects of the entire partner ecosystem. Here's how to gain a more holistic view of partner activity to create better experiences.
How to Address Digital Transformation in Manufacturing
Deloitte’s Cloud4M is the newest and first ISV product built on Salesforce’s Manufacturing Cloud and can also help your company with digital transformation.
How to Transform B2B Commerce for Reach and Scale
Consumer goods (CG) companies need to right the ship and empower channel partners to move with speed, flexibility, and personalization.
Why a CMS Helps You Create Better B2B Commerce Experiences
We've launched a brand new content management system (CMS), which allows our customers to take data and create it into content that can be syndicated to any channel. Here's why B2B commerce leaders are excited.
How Ecommerce CIOs Become the Greatest Change Agents
The most effective CIOs are those who give voice to the customer’s point of view. Here are a few ways B2B ecommerce CIOs can become change agents.
Customers Reveal the Economic Impact of Salesforce B2B Commerce
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
How Coupon Campaigns Can Help You Understand and Adapt to Shopper Behavior
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Partner Relationship Management (PRM) and Why It's Critical for B2B Commerce
Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem
The Power of Customer Feedback in B2B
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.