How to Transform B2B Commerce for Reach and Scale
Consumer goods (CG) companies need to right the ship and empower channel partners to move with speed, flexibility, and personalization.
Why a CMS Helps You Create Better B2B Commerce Experiences
We've launched a brand new content management system (CMS), which allows our customers to take data and create it into content that can be syndicated to any channel. Here's why B2B commerce leaders are excited.
2019 Holiday Readiness Partner Edition: How to Solve Top Customer Pain Points
We surveyed some of our Salesforce Consulting Partners to better understand top customer pain points they consistently see during the holiday season and how you can solve them.
How Salesforce for Consumer Goods Connects the Consumer Experience
CG companies can create stronger experiences by connecting the entire consumer experience and customer journey.
2019 Holiday Readiness: How to Get Your Site Performance Holiday-Ready
We’ve outlined how to get your site ready to ensure a smooth performance through the holiday shopping season and beyond.
How Ecommerce CIOs Become the Greatest Change Agents
The most effective CIOs are those who give voice to the customer’s point of view. Here are a few ways B2B ecommerce CIOs can become change agents.
POC Sports: Accelerating Growth From the Slopes to the Streets
Whether it's on the slopes or on the streets, POC Sports is delivering a unified experience to its customers. Here's how they're making it happen.
Every Day Is Black Friday
Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. Let's make every day Black Friday.
New Research: 4 Trends Redefining the Retail Industry, According to 10,000+ Global Shoppers
The third edition of the Connected Shoppers Report reveals insights from over 10,000 global shoppers on what they want from the modern retail industry.
How Conagra Brands Became a Consumer-Centric Company
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.