Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
Today, we launch the Einstein Champions Program. The Einstein Champions Program is for Trailblazers who want to share their advanced knowledge with peers while evangelizing the power of the Einstein Platform.
Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
For anyone pursuing a sales career — or wondering if sales is the right path — take the long view. How important is work-life integration to you? What kind of workplace culture will allow you to be yourself?
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
The Salesforce AI research team is expanding outside of the U.S. to Singapore. Find out why we're excited about this move and what it means for our customers.
Fourth Industrial Revolution technologies has changed the way people receive, interact with, and interpret information. Companies must also adapt to meet and deliver on evolving customer expectations and needs — this is called service on the edge.