AI Trends from 700+ Business Leaders Reveal Global Keys to Success
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
Why Every AI Project Should Begin as a Data Project
Data is your most important strategic asset; don't let your team stumble with improper prep.
What Is a Reasoning Engine?
Go even deeper into the world of LLMs, so you can make the most of your conversational copilot.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You
What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.
4 Ways New Data Cloud Features Help You Personalize Ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
94% of Leaders Want More Valuable Data – See How To Get It
Data maturity: Where data meets value. This is the key for organizations hitting the mark with today’s trends in AI.
Data Strategy in an AI-First World: Here’s Where to Start
Everyone knows AI is important, but let's break down some tangible steps for your personalized data strategy.
What Is a Unified Customer Profile?
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.