When Selling Cars, Know Your Customers or Lose Them
Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.
How the Healthcare Wizards at Humana Deliver Care 4X Faster
This Trailblazer in health insurance created ahead-of-the curve personailzed member experiences by bringing clinical and nonclinical data together securely.
How To Build Loyalty With Year-Round Holiday Marketing Strategies
Holiday shopping has become a year-round affair. Here's how marketers need to adapt.
Shoppers Have Gone Digital — Your Physical Stores Need To Keep Up, Too
Keep your in-store digital experience consistent and connected to make holiday shopping easier.
How To Tell if Your Customers Are About To Leave You
At Salesforce, our customer success experts have witnessed nearly every possible customer scenario play out. Here are our best practices.
One Bank Set Out To Close the Racial Wealth Gap — Here’s What Happened
OneUnited designed its customer engagement strategy with the trust and financial wellness of its customers in mind. It cut through the noise to educate and empower as many people as possible.
Great Field Service is Agile and Efficient — These Tips Can Help You Get There
Your customers expect high-quality service. Field service agility helps you send the right workers, provide real-time updates, and improve satisfaction levels, no matter what comes your way.
Understand What Your Customer Wants When Delivering Digital Government Services
It’s more apparent than ever that trust between constituents and government is the foundation required to deliver important services successfully.
Consumer Goods Data Will Help You Build Relationships Directly With Your Customers
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
How PayPal Unifies Teams and Systems for Better Customer Experiences
PayPal has spent several years advancing its product innovation and partnerships to better serve its customers. Here are six ways they use data to put customers first.