Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
The importance of digital connectivity continues to grow in the banking industry. Here are three predictions that will shape banks’ digital transformations this year.
Interoperability enables healthcare professionals to quickly and efficiently provide services and information that can improve patient safety, security, and well-being.
Learn about the new Salesforce Commerce Cloud capabilities—including powerful APIs, platform services, and developer tools—that enable companies to build amazing commerce experiences and reach more customers.
Customer experience has become the deciding factor that determines whether or not a customer will do business with a company. Small businesses can capitalize on this new standard by putting customer success at the center of their business. Here are five ways to get started.
In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.