How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
Customer Loyalty Is Up for Grabs: Why Your Strategy Is Critical
With evolutions in digital engagement platforms, AI, and automation; marketers have unprecedented ability to scale personalization and loyalty.
How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
Retail Needs Haven’t Changed: The Buying Experience Has With CarMax
Connect the digital and human experience to build confidence and trust, for both your employees and customers.
How To Launch a Headless Commerce Approach That Fits Your Business
Improve existing customer touchpoints, adopt emerging ones, and provide a unified brand experience by launching a headless commerce approach. Learn how.
3 Tools To Help Investment Bankers Deepen Relationships and Manage Deals
Technology can help investment bankers keep information compliant, manage intricate deals, and focus on what they do best — support the client relationship.
77% of CEOs Signal Market Shift To Business of Experience
To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customers
AMP for Email Brings a Real Time, Interactive Web Experience To Your Customer’s Inbox
Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.
84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
Reimagine Rebate Programs To Improve Channel Relationships
Are you underwhelmed with how your incentive and rebate programs are performing? Here’s how you can boost efficiency, loyalty, and profits.