How To Create a Great Voice and Tone for Your Brand
Here's how we at Salesforce work on getting our voice and tone right – and five tips for how you can, too.
90% of Marketers Measure Success Differently Now Because of Data Privacy Changes
Hear from more than 2,500 marketers in this year’s Marketing Intelligence Report on the trends and insights shaping our digital-first era of marketing.
How to Track and Measure Web Analytics
With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.
How To Create Brand Messaging That Resonates
With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Here’s how to get started.
Launching Complex Projects With a Global Team Is Hard — These 4 Tips Will Help
Staying connected is key. Gathering in a digital HQ helps marketers adapt and reimagine the way they can scale projects.
5 Tips for Defining Brand Identity Through Intentional Storytelling
Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…
Apple’s Privacy Changes Will Force Marketers To Innovate – Here’s Where To Start
Learn three simple strategies to adapt your email marketing approach as the new Apple privacy changes take effect.
3 Tips To Improve Marketing Workflows and Grow Relationships With Slack
Here are ways Slack can help marketers build relationships with partners to deliver powerful B2B marketing campaigns.
5 Things Communications Service Providers Need To Attract and Retain Gen Z
What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.