For B2B organizations, the digital storefront has become the central hub for driving growth. However, many B2B buyers abandon standard digital storefronts when they cannot find the right items quickly. If your storefront…
For years, ecommerce search bars trained shoppers to search for what they’re looking for with as few keywords as possible. People stripped away full sentences and relied on keyword-heavy fragments like “women black…
Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…
We’ve all been there: A shopper types “comfortable everyday sneakers” into a search bar and gets a 404 error or a random collection of dress shoes and backpacks. Traditional search is brittle —…