I Love My Data: How to Make First-Party Data Your Biggest Email Asset
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
3 Reasons to Use an Audit Trail
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
The 6 Most Common Small Business Email Marketing Mistakes
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
Podcast: How Grammarly Scales Lifecycle Marketing Efforts
In this episode, Head of Lifecycle Marketing at Grammarly Drew Price talks about how to operate a marketing program at scale with a small and nimble team.
3 Tips for Improving Transactional Email Messages
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
Reunite Customers With Abandoned Carts
B2C Commerce is a flexible platform that provides developers everything they need to build custom ecommerce solutions like an abandoned cart program.
Let’s Talk About Our (Cart) Abandonment Issues …
Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.
Five Things You Can Automate With Salesforce Essentials by Next Week
Automation can be a huge boon for small and medium businesses. Here are five processes and tasks you can automate to boost efficiency.
Marketing Cloud April 2019 Release Is Live
Salesforce Marketing Cloud April 2019 release has enhanced capabilities such as more customer data insights, engagement personalization, and cross-channel features.
How PageGroup Manages Customer Lifecycle Engagement
As a global recruitment specialist, PageGroup needs to ensure consistent, relevant communication with job candidates before and after placement. Find out how they manage customer lifecycle engagement.