Nearly all companies have a digital presence, and many are quite good. But in 2021, good doesn't cut it.
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Sales of eyeshadow and mascara - anything above the mask line - got a makeover in the wake of COVID-19.
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
