Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.
Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Consider every holiday leading up to Thanksgiving as an opportunity to test out new ideas and capture insights. Learn how.
High-performing marketers around the world use AI-powered social media insights to build outstanding customer experiences. Here are five ways you can get started.
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
In this episode, Head of Lifecycle Marketing at Grammarly Drew Price talks about how to operate a marketing program at scale with a small and nimble team.
Datorama enables companies to bring together marketing data from different channels, campaigns, and regions to unlock insights and take action.
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
