How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Marc Benioff on New Book: “Changing the World Is Everybody’s Business”
Get a glimpse at why Salesforce Chairman and Co-CEO Marc Benioff believes that changing the world is everybody’s business.
Managing Social Reviews: How Online Review Management Helps When Your Reputation Hangs in the Balance
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.
Meet Einstein Search – Bringing Powerful Enterprise Search To CRM
Get to know Einstein Search. With a billion searches per month, we're rolling out intelligent search that allows users to work up to 50% faster.
5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
I Love My Data: How to Make First-Party Data Your Biggest Email Asset
At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Drive Personalized Customer Experience with Better Listening
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
Podcast: Cargill's Secret Ingredient for a Successful Customer Journey
On this episode of the Marketing Cloudcast, we sat down with Cargill's Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer.
Discover the Prescription for the Perfect Patient Journey
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Implement Intelligent Coupon Campaigns With Commerce and Marketing Clouds
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.