When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
New capabilities in our latest Marketing Cloud release help optimize the customer journey, connect existing apps, and create efficiencies without an additional price tag.
Values-based marketing, artificial intelligence, and insights from 7,000 marketers worldwide. Catch up with the latest podcast episodes of the Marketing Cloudcast.
Like many businesses, Wunderman Thompson had to cancel its in-person conference due to the pandemic. Instead, they pivoted and built a virtual music festival, with all of the IT development happening in 5 days.
As restaurants began closing due to COVID-19, food supplier Ventura Foods wanted to find a way to support the foodservice industry. Here's how they launched The Great American Takeout and reached over 117 million people.