Here are the five key steps that will help marketers transform the way they plan customer journeys.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
