Marketing

The latest release includes new data and AI capabilities to support your personalization efforts.

AI doesn’t take away from artistry — it pulls that creativity forward. Here's how.

One-sided AI support conversations make it difficult to solve more complex problems. Consider offering a conversational user interface instead.

Every marketing leader asks, “How can we cut through the noise?” There are so many channels, so much data, and so many events that compete for audience attention – and that’s in a…

The concept feels mind boggling, but it makes more sense than you think.

It's time to make the right connections with customers.

Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.

Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.

Here's how stores of all sizes can develop an omnichannel commerce strategy.

Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.