Marketing

With each Marketing Cloud release, we build on our promise to unify and manage customer data, personalize content and offers with AI, engage across every channel, and measure results.

Let this be your one-stop shop for all the Connections '19 press releases

As consumerism becomes a factor in healthcare, finding new ways to reinvent the patient experience is a business imperative, especially as retail giants Amazon and Walmart enter the fray.

What does customer engagement really mean for modern businesses? A new global study from Salesforce Research reveals some surprising answers.

Video is easier than ever to create and it’s one of the best ways to humanize your company. It takes a person to record and a person to watch, and when you receive a personalized video in your inbox, it activates curiosity.

To drive growth across the whole organization it is imperative for sales and marketing teams to align. We chatted with sales veteran Ed McDonnell about working across sales and marketing.

According to Salesforce’s State of the Connected Customer two-thirds of customers will pay more for a great experience. Here are four tactics to develop some.

Why is a customer loyalty program such a key marketing strategy? Here’s what you need to know.

Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.

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