Personalization

Email marketing is getting more personalized and relevant to individual subscribers. Here are the top email marketing trends we'll be seeing this year, and how you can leverage marketing technology to keep subscribers happy.

The Spring ’19 release delivers more personalized and integrated customer journeys while enabling teams to work smarter with data insights across your org.

Dating apps show email marketers that brief, personalized, and user-focused experiences drive engagement. Implementing these tactics can net similar sticky results.

Want to improve employee fulfillment? Learn how technology can empower employees with giving and volunteering choices.

Take a look at the four key marketing trends that will help you own your customer experience in the year ahead.

Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.

Many resellers have great relationships with customers, but lack the ability to deliver consistently branded messages to them. Here’s how to do that.

This year’s National Retail Federation Big Show proved that retail is in an evolutionary period, with digital transformation a continued hot topic. Here are our top takeaways.

Check out this interview with Salesforce SVP of Retail and Consumer Goods, John Strain. We sat down with John to learn more about what makes him tick and what he has in store for Salesforce.

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.