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Building apps using drop-and-drag functionality has saved businesses time in training and development as they prioritize serving customers in a challenging year.

You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.

See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.

With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.

AdventHealth, a Salesforce customer, needed to find digital tools to provide the same level of whole-person care and connection as its in-person health system.

What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?

Here's how to prepare yourself for the challenges ahead.

Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.

Our most popular customer blogs had much to say about using AI to navigate business in an unusual year.

When COVID-19 created unprecedented global demand for disinfectants, De Nora Water Technologies learned new ways to work with customers - and reach new ones.