Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.
After adopting Salesforce Essentials, PepTalkHer has now increased its productivity, alignment, and focus on client relationships.
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Consider every holiday leading up to Thanksgiving as an opportunity to test out new ideas and capture insights. Learn how.
High-performing marketers around the world use AI-powered social media insights to build outstanding customer experiences. Here are five ways you can get started.
Find out how Lightning Object Creator quickly turns spreadsheets into modern, cloud-based apps with clicks.
In the new future of retailing, both the customer and retailer win when they use a combination of the Salesforce Customer 360 platform, Einstein, and IBM AI-powered Watson Supply Chain solutions.
Connecting the customer experience in a seamless and continuous journey is a top priority for companies today. Here's how we're helping customers achieve a unified view of their customers.
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
