Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
Preview the new Salesforce Mobile app, tell stories with data using Einstein Discovery, and engage developers through member forums, chat, or case management on October 14.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Banks have the opportunity to create a more connected and caring experience for their customers. Here are four ways to transform service engagement.
We're honored to be recognized as a Gartner Peer Insights Customers’ Choice for CRM Customer Engagement Center.
Salesforce Customer 360 is structured to make that path easier for administrators to achieve customer-centricity. Here's how a unified approach looks like for a service organization.
Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.
The latest Marketing Cloud release is now live! Here are a few new feature highlights.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
