Today’s business users demand the same intelligent and predictive app experiences they are accustomed to in their personal lives. This has been part of the impetus for Salesforce Einstein, which brings advanced AI…
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or
For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer…
We have all been there. At the end of the day, you look back to what was accomplished and think “If only I had a few more hours, I would be able to…
What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…
So you want to start a podcast for your company. Maybe it’s an educational podcast for your customers. Maybe it’s all about sharing industry news. Whatever your goals, you’ve got some logistics to ponder. As the co-host of Salesforce’s Marketing Cloudcast — the marketing podcast from Salesforce —
A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on
I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have
