How Blue Cross Blue Shield of Michigan Puts Member Relationships First
How can insurers create better customer experiences for their members? Find out how Blue Cross Blue Shield of Michigan is enhancing and personalizing customer touchpoints.
How to Create Personalized Recommendations for Commerce in Salesforce
In this step-by-step guide, we show you how to get started creating personalized recommendations for your customers using Commerce Cloud and Marketing Cloud.
New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
What Springtime Can Teach Retailers About Marketing
Springtime has taught me a lot about marketing data, sales promotions, and geo-targeting — read on to see what it might teach you!
Three Tips to Personalize the Shopper's Experience
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
How Consumer Goods and Retail Can Align to Put Customers First
Here are the latest opportunities for retail and consumer goods companies to put the customer first.
Q1 Shopping Index: The Impact of AI Becomes Undeniable
Q1 2019 was the first time in recent memory that the story of digital shopping wasn’t dominated by mobile. Read other findings in our latest Shopping Index.
Commerce Innovation Series: How To (Finally) Take Stock of Inventory Visibility
Salesforce’s Inventory Availability Service acts as the glue between the selling — transactional website — and Order Management System, the fulfillment experience.
The Five Ways B2B Commerce Will Transform Healthcare and Life Sciences
Here are five ways B2B commerce is solving common challenges in healthcare.
Getting Started With AI and Chatbots: What’s Top of Mind for Your Customers?
Customers know when they want to solve a quick problem in an automated way. However, those goals or customer’s “intent" look very different for a retail company versus an insurance company.