Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Running a growing business is equal parts planning, staying nimble, and ready to pivot when plans go awry. Here's how to prepare for an unreliable supply chain.
Developed to help you navigate the new world of data privacy, tighter budgets, real-time expectations, and the cookieless future, our latest features will help you personalize marketing and turn every touchpoint into a revenue opportunity.
Fulfillment involves so much more than getting products to consumers. FedEx Dataworks CEO Sriram Krishnasamy explains how insights from the process improve operations for retailers.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.