Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…
If your team is spending more time in your tools than connecting with customers, it’s time to see if you’ve officially outgrown your CRM. You don’t “outgrow” a customer relationship management (CRM) system…
Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…
Part one of this two-part series walks through four discovery domains: custom objects, automation dependencies, integration touchpoints, and antipatterns.