10 Rules of Engagement: How To Respond To Social Media Complaints
Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t
5 Key Benefits of Project Management Software
Why work harder when you can work smarter?
Track the Impact of Your Salesforce Campaign Like a Shadow Wolf
Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track
The Logistics of Starting a Podcast: Recording, Interviewing, and Blanket Forts
So you want to start a podcast for your company. Maybe it’s an educational podcast for your customers. Maybe it’s all about sharing industry news. Whatever your goals, you’ve got some logistics to ponder. As the co-host of Salesforce’s Marketing Cloudcast — the marketing podcast from Salesforce —
Introducing Einstein Vision: Your Apps, Now Powered by Salesforce Einstein
More than 1.2 trillion photos will be taken in 2017 according to InfoTrends, changing the way we communicate with the world and unlocking new potential for business. These photos contain important insights-- on everything from inventory level and product quality, to consumer trends and customer
How to Start a Podcast: Your First Steps and Strategy
A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on
Should You Upgrade From Standard Quotes to CPQ?
I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have
The Real Meaning Behind “Salesforce Community”
If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept…
How To Start a Successful Ambassador Program for Your Business
You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation
Please Take My Data: Why Consumers Want More Personalized Marketing
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…