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Learn how a modern CRM system adds value and improves productivity in construction and engineering firms. An efficient, intuitive CRM system allows engineering and construction to streamline processes, eliminate redundancy, and scale. Make sure to check out the Skeptic's Guide to CRM for more information.

Learn how Organizational Change Management (OCM) applies to SMBs as they implement CRM systems. This is a significant change for any growing company, and this post examines how to manage the process to set your business up for bigger future returns on investment. Get more tips on how to scale your small business with our ebook featuring insights from a Salesforce startup.

Learn how paid and organic marketing can work in tandem, and how you can use them both to create marketing strategies that get results.

Meet Trailblazer and entrepreneur, Scott Wilson, as he shares how Salesforce can help your SMB.

Hear from musician and entrepreneur Natasha Miller, Founder and CEO of Entire Productions, on the value Salesforce CRM brings SMBs like hers. As you'll read Salesforce CRM allows her to grow the business, build customer relationships, streamline processes, and be way more productive than ever.

Focus on business outcomes with new Einstein Analytics Templates. There are three new types of templates for customers: Industry, Line of Business, and Productivity. The result is customers will have a fast, simple, and intelligent experience. Visit our Success Community for more.

We’re thrilled to announce that Salesforce Commerce Cloud now also offers a leading B2B commerce solution designed specifically for businesses – Salesforce B2B Commerce!

Three sales terms seem to be used interchangeably—sales productivity, sales efficiency, and sales effectiveness. The differences in these terms are subtle, but important. One way to think of productivity is as the product of efficiency and effectiveness.

Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.

Salesforce ranks #3 on Forbes' prestigious Most Innovative Companies list. Since the company was founded in 1999, our innovation playbook remains the same: relentless customer focus, products built for the new era of work, empowerment of everyone, and embrace of the beginner's mindset.