Role

According to the dictionary, going the extra mile means “to make more effort than is expected of you.” In business, this principle can’t be just an occasional or an ad-hoc attitude. The relationship of trust that companies strive to create with customers is built one interaction at a time across a

Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer? No matter what industry you come from, marketers everywhere

At Dreamforce 2015, our CEO Marc Benioff and our leadership team stood in the middle of the Dreamforce Plaza and felt incredibly inspired by the energy culminating from the crowd and the entire experience that felt authentically Salesforce. Marc observed, “This is what our real estate should feel

Check out these seven best practices for sending email newsletters your subscribers will actually open and read.

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends. As the world quickly transforms and career paths are changing at the speed of light, you

Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…

Salesforce showed its true (rainbow!) colors this Pride Month as members of the LGBTQ community and allies alike joined together as one big Ohana to celebrate diversity and promote #EqualityForAll. This June was one of Salesforce’s biggest and boldest pride months to date, with record participation

At Salesforce, social impact is core to who we are as a company. As our CEO and Founder Marc Benioff says, “the business of business is to improve the state of the world.” Earlier this week we released a research report which revealed today’s customers and employees want businesses to give back,

Trailhead is known as the fun way to learn Salesforce. As a millennial relatively new to both Salesforce and the industry, I am interested in taking advantage of all opportunities to increase my Salesforce knowledge and overall business skills. By combining interactive mini-courses with engaging

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation