Social Selling: How To Get Insightful Content
If you’re ready to engage on social channels with prospects, what type of content should you share to get the ball rolling? Here are eight places to get appropriate content.
5 Tips for Overcoming Objections in Sales
Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Arguably the toughest aspect of any sales position is overcoming sales objections. Whether you offer…
Work Smarter, Not Harder With These Latest Productivity Features for Sales Reps
Today, we’re introducing our newest features built to simplify access to information and collaboration. We want sales reps to never be more than a couple clicks or taps away from inputting and consuming the information they need in Salesforce.
Salesforce Connections 2019: More Hands-on Learning + More Networking = More Revenue Growth
At Connections, get tactical tools to drive revenue growth, which covers everything from quick tips to boost conversion to long-term growth strategies.
What Is Social Selling and How Does it Work?
Social tools don’t just help you monitor the competition. They show you what your customers are doing and saying too, offering precious insights into issues you’d fail to spot by any other means.
4 Ways to Use Social Media for Customer Acquisition
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.
5 Emerging Trends That Will Shape the Future of Sales
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
Understand Your Customers Better With an Industry Segmentation Strategy
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
Paid Marketing vs. Organic Marketing: What’s the Difference?
Learn how paid and organic marketing can work in tandem, and how you can use them both to create marketing strategies that get results.
Sales Productivity vs. Efficiency vs. Effectiveness – Is there a Difference?
Three sales terms seem to be used interchangeably—sales productivity, sales efficiency, and sales effectiveness. The differences in these terms are subtle, but important. One way to think of productivity is as the product of efficiency and effectiveness.