Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
Banks have the opportunity to create a more connected and caring experience for their customers. Here are four ways to transform service engagement.
We're honored to be recognized as a Gartner Peer Insights Customers’ Choice for CRM Customer Engagement Center.
Salesforce Customer 360 is structured to make that path easier for administrators to achieve customer-centricity. Here's how a unified approach looks like for a service organization.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Enterprises are adopting Low Code Application Platforms at an unprecedented rate. Learn why Salesforce is named as the leader for LCAP.
Writing clear, concise copy isn’t always easy, but we can help! Below are four steps to write amazing support content for your small business website, FAQ, or help center.
Consumers want brands to treat them as individuals that means communicating on the channels they prefer, and reaching them on their terms, often 24/7.
