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Social Marketing
Recent Stories - Page 2

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.

Managing Social Reviews: Where Your Reputation Hangs in the Balance
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.

5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights
High-performing marketers around the world use AI-powered social media insights to build outstanding customer experiences. Here are five ways you can get started.

25 of the Best Social Media Campaigns
Which brands are slaying the social media campaign game in 2019? Check out these 25 great examples across Twitter, Facebook, and Instagram.

3 Ways Marketers Can Democratize Social Data Across an Organization
Sales, service, and marketing must work together for amazing, connected experiences. This will be easier on a single social data platform with democratizing access.

Social Selling: How To Get Insightful Content
If you’re ready to engage on social channels with prospects, what type of content should you share to get the ball rolling? Here are eight places to get appropriate content.

What Is Social Selling and How Does it Work?
Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Buying and selling have always been social activities. Before our lives were lit by a thousand screens full of Facebook, Twitter, and every other glowing corner of the internet, people asked

4 Ways to Use Social Media for Customer Acquisition
Check out these 4 ways to use social media for customer acquisition. Good news is today’s marketers can now use audience data to identify the customers they want to acquire with precision, and then use a strategic mix of social media platforms to engage them directly with personalized and relevant content.

Live-Streaming for Business: How, When, and Why You Should Use It
Live-streaming is one of the best ways to reach your target audience, as well as engage with additional people who only recently discovered your company.