Getting leaders to consistently use data for decisions is difficult. Instilling a robust data culture across teams is even harder. Here’s how to make it happen.
For a company to become a trusted enterprise, it must gain the utmost respect of its employees, customers, partners, and communities. Nothing is more important than earning that trust.
For business leaders at Wunderman Thompson, OneUnited Bank, Xcel Energy, and the State of Indiana, data unlocks efficiencies, customer satisfaction, and team-wide victories. Here’s how they do it, and how easy it was to take the leap.
Listen in as execs from Black Entertainment Television (BET) and PayPal discuss how data informs their strategy, shapes their content, and supports their teams.
It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.