This week we unveiled our new, state-of-the-art Salesforce Innovation Center located in Salesforce East, in the heart of our San Francisco HQ urban campus. We're proud to debut a cutting-edge space that inspires Trailblazers to connect with their customers in a whole new way. The Innovation Center
In this article, I will focus on mechanisms for removing exclusion from your data and algorithms. Of all the interventions or actions we can take, the advancements here have the highest rate of change.
Have you recently purchased a movie ticket, paid a bill, or changed a restaurant reservation online? At their core, these app experiences are a series of steps, or a process — a sequential flow that walks you through an activity based on your selections or answers. Digital channels are driving more
This is part one of a two-part series about how to build ethics into AI. Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.
The secret to change — at least according to Socrates — is to focus all of your energy not on fighting the old, but on building the new. This sentiment has never been…
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
What is collaborative selling and how does it improve customer experience? Find out why it matters, and how can you ensure your team is set up for success.
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
